The benefits of advertising outdoors

2009-07-24T03:42:00.000-07:00

The benefits of advertising outdoors

If you're looking for new ways to advertise, you may want to consider outdoor advertising, for several reasons. First, outdoor brings you viewers. Everyone that drives by or walks by your advertising will see it, and if it's out on a main highway that could be hundreds or even thousands of people each day. Of course, your advertising budget will be a large factor in where your advertising appears and how long it stays there. Outdoor advertising usually works as the last reminder of something as people are driving along, so you get a lot of bang for your buck with it. It makes sense from an advertising standpoint and also from a financial standpoint, which means that people who use it save a lot of money and get their message out there more easily. Because it's so big and bold, outdoor advertising gives you so much for such a little price that it's very hard to get anything better.

One of the best things about outdoor advertising is that you can't turn it off or throw it away, so it's working for you each and every day, all day long. Getting LED message boards or boards that rotate through several different advertisements are more visually appealing, and using them can help your business get noticed and grow even faster. No matter what other advertising methods you're using, you'll want to consider getting some outdoor advertising to make sure that your business is doing everything that it can to prosper in a tight economy. There are a lot of good advertising companies out there, and if you take the time to find one that you really like and trust you'll have a leg up on your competition that might have gone with a more expensive or less reputable company. Good companies can provide you with top ideas for advertising and help to make sure that you get your money's worth, and they'll also work with you to make sure that your needs are being met and your customers can see you. You'll find that your business increases a lot from outdoor advertising and that it's a good investment.

--
This article was written on behalf of MKH Recruitment Advertising and Marketing Advertising .

Source: http://www.articletrader.com

BP Mobile ads - Conceptual Advertising

2009-01-16T23:35:00.000-08:00

Conceptual Advertising

Conceptual Advertising is a form advertisement aims to provide a vivid image and concept about a brand, a company, a corporate identity, or a specific product. This is very effective in getting your concept deep into the mind of consumers in order to create brand loyalty. The brand names that has succeeded in this are company such as Starbuck Coffee, Hush Puppies, Old Town White Coffee, Digi etc. These brands has a very fresh image in our mind because they are using conceptualized marketing which consist of many different kinds of advertising campaigns, and most of them are very expensive. Some of the advertising channels they are using are TV, newspaper, magazine, highway billboard.

Conceptual advertising is very effective due to a few key factors:

High frequency of Repeat exposure

Consistently promoting an unified concept

Selling concept to consumers instead of products or services

Example:
Starbuck Coffee– a kind of contemporary lifestyle with relax environment
Vs
Old Town White Coffee – traditional and cultural value

However, many businesses are not able to afford such a high advertising budget like these big companies. Therefore, we come out with the idea of another effective form of conceptual advertising channel which is very affordable to many businesses. We called it BP Mobile ads – Dream Concept. In the same way, we can achieve the above 3 key factors.

This method is different from conventional advertising methods like leaflet, banner, business directory, flyers, brochure. When you advertise in these conventional channels, you are simply telling a message such as promotion, discount items, offer or what products and services you are offering. It will not project concept or image into the mind of consumers because:

-Customers only see one time
-Customers focus on your message rather than your concept
-Customers will most likely ignore the ads because they are too common and too many different ads competing each others for attention.

The best way to ensure your customers remember your brand is to repeatedly expose your ads in front of them until they register your brand concept into their subconsciously. Example like Mcdonald ads, it projects the concept like 24 hours, Drive thru service, RM4 breakfast etc.

BP Mobile ads – Dream Concept provides you a platform to have your own conceptual advertising campaign without spending lots of money like big companies. We will not only help you to advertise your ads but also will assist you to promote your brand concept. If you have not form your brand concept yet, we have business consultation specialist to help you to form a concept and design your ads according to that concept. We will ensure that your ads will be different from others.

BP mobile ads – Dream Concept is an active advertising method using car sticker advertisement. It means that our ads will be pro-actively put in front of consumers.
Unlike conventional ads like leaflet or newspaper ads, these ads are just lying there waiting for chances that customers will take a look at them. These are called passive ads.

Our advertising method is very fresh, creative and non conventional, therefore it can easily attract customer attention. It’s time to do things differently to get noticed. We can definitely help you to achieve this because we try our best to design your ads “out of the BOX”.

Go back to www.mokca.com/bp